{"name":"Market Research Analyst","occupationalCategory":"Marketing and Media","aiRiskScore":54,"aiAugmentationScore":95,"wageProtectionIndex":"Sideways","topThreats":["workflow copilots","cross-tool AI agents","decision-support dashboards","process automation suites","generative content engines","campaign automation","SEO content farms","llms and copilots"],"vulnerabilityBluf":"Mid-Career Market Research Analysts in Marketing and Media are vulnerable to artificial intelligence because first-draft research, summaries, report writing are increasingly automated by tools such as llms and copilots and predictive analytics. Market Research Analysts should expect AI to reshape the role, with routine tasks compressed and stronger demand for workers who can supervise AI-assisted output. At this seniority tier, the role’s safest moat is accountable work that sits outside what current agents can own end-to-end.","safestTasksSummary":"Within Marketing and Media, the tasks safest from machine automation for Market Research Analysts are commercial judgment, accountability, context interpretation, stakeholder persuasion. These depend on relational trust, regulated accountability, physical presence, or context-specific judgement that agents cannot reliably own today.","defenseSkills":["Commercial judgement on AI-accelerated recommendations","Cross-functional project ownership beyond dashboard output","Domain specialisation AI generalists cannot replicate quickly"],"faq":[{"question":"Why is a Mid-Career Market Research Analyst vulnerable to artificial intelligence?","answer":"Mid-Career Market Research Analysts in Marketing and Media are vulnerable to artificial intelligence because first-draft research, summaries, report writing are increasingly automated by tools such as llms and copilots and predictive analytics. Market Research Analysts should expect AI to reshape the role, with routine tasks compressed and stronger demand for workers who can supervise AI-assisted output. At this seniority tier, the role’s safest moat is accountable work that sits outside what current agents can own end-to-end."},{"question":"What tasks within Marketing and Media are safest from machine automation?","answer":"Within Marketing and Media, the tasks safest from machine automation for Market Research Analysts are commercial judgment, accountability, context interpretation, stakeholder persuasion. These depend on relational trust, regulated accountability, physical presence, or context-specific judgement that agents cannot reliably own today."},{"question":"Will AI replace Market Research Analysts?","answer":"Market Research Analysts have a moderate AI replacement risk with a 54/100 score. Market Research Analysts should expect AI to reshape the role, with routine tasks compressed and stronger demand for workers who can supervise AI-assisted output."},{"question":"How can Market Research Analysts stay competitive with AI in Marketing and Media?","answer":"Focus on commercial judgment, accountability, context interpretation while using AI for first-draft research, summaries, report writing. Priority skill upgrades: Commercial judgement on AI-accelerated recommendations; Cross-functional project ownership beyond dashboard output; Domain specialisation AI generalists cannot replicate quickly."}],"url":"https://www.workrisklab.com/jobs/market-research-analyst/","globalUrl":"https://www.workrisklab.com/jobs/market-research-analyst/"}